MELI x INDIANAPOLIS MOTOR SPEEDWAYy

Summary: In collaboration with the Indianapolis Motor Speedway (IMS), MELI and the Indianapolis Motor Speedway have formed a partnership consisting of the two parties coming together to create exclusive clothing pieces for the INDY 500 and other racing events hosted by IMS. The goal of the partnership is to create more brand awareness around MELI and the Indianapolis Motor Speedway's "Race for Equality & Change" initiative by cross-promoting to increase exposure and engagement with untapped, diverse audiences. With this partnership, MELI seeks to help connect individuals and curate impactful experiences where we can create a pipeline through fashion and sports to include all walks of life and transform our communities for the better.
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