MELI x INDIANA PACERS

Summary: In a groundbreaking collaboration, MELI teamed up with the Indiana Pacers during the NBA season to create a unique City Edition capsule collection. This partnership exemplifies the deep connection between community, court, and culture—core values that Pacers Sports and Entertainment and MELI authentically share. As highlighted by the Vice President of Merchandising and Retail for the Indiana Pacers Team Store, this collaboration goes beyond mere merchandise. "We live and breathe our commitment to the community, ensuring every product resonates with authenticity and intention. Unlike many teams that outsource their retail operations, we maintain a direct and genuine connection with our fan base, reflecting Indianapolis's spirit in every design and partnership," they shared. This collection was more than just apparel; it represented a genuine community storyline. From the intentional designs to the real connections, the collaboration underscored the importance of cultural connectivity.
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