MELI was founded in 2018 by Mongomeli Matuka. Mongomeli describes MELI as a sophisticated, streetwear clothing brand that seeks to promote equality and cross cultural awareness. The brand aspires to provide an opportunity to amplify positivity and explore the unknown through it’s means. The purpose is to inspire those who wear it and articulate the concepts of confidence, community, and mindfulness. MELI collections are produced in Los Angeles, California. The lifestyle message remains the same: More Equality, Less Ignorance.